Stand-in Management | Duration: 5 months
Content: Takeover of brand communication for an Oil & Gas group
Context: A Swiss Oil & Gas group based in Geneva parted ways with its Brand Communication Manager. Significant positioning investments across various product lines—some involving VIP influencers—were underway and could not be delayed.
NIMSwitzerland’s solution: A woman of German-speaking Swiss origin was chosen. She possesses the codes of multinationals and the full toolkit of Corporate Communication functions. She started part-time to ensure a minimal transition with her predecessor, then moved to full-time, structuring the function. Within the first month, she even found herself at a first-division English football club with the brand-appointed VIP to refine certain communication campaigns.
Outcome: Continuity of the function was ensured, the involvement of the VIP influencer was optimized, and three product lines were supported during a critical period for the oil and gas industry. The benefits included the expertise of a manager who brought her tools and the discipline of her management process.
